Brand Positioning answers the question “Where is my product in this campaign?”

Image

Positioning a brand with exact precision is job one of every marketer, brand manager or brand strategist. If brand positioning of a brand in a category means finding the differentiator, marketing strategy means finding programs to sell that brand to target audience. The link between these two is the relevant brand storytelling inspired by positioning.

The point where brand positioning and brand storytelling intersect is where the real magic happens.

In any category, scarcity is a valued commodity. If your product or service brand is not highly valued and in abundant supply from a variety of competitors, you better have the lowest price. Of course, in a crowded category, any price will be perceived as too high. Let that not be your brand, let the brand storytelling charm your audiences and your brand be perceived as worth the added value.

Find the unique emotional differentiator

I’m of the opinion most of the time brand positioning is ignored because marketers are unfocused and lose themselves in a multitude of competitive functions and features instead of one unique emotional benefit,  so storytelling becomes promotional copywriting and ubiquitous ad campaigns.

Telling a compelling brand story to the right audience is much more than ad copywriting and attention getting, it’s building an aspirational story  on a brand idea (differentiator).

It’s always better to create “new value” rather than compete for the value created by others.

People have to emotionally connect before they engage with the promise of the brand. This means the brand story must connect and resonate deep within the mind. Of the thousands of brands introduced into the marketplace each year, only a handful will meet this challenge and grow to become the next generation icons in the culture.

Remember: Your brand is your business!

 

Raluca Vasile, MBA, Msc

Strategy Director

Smartbrand –Sensory Power

Strategic Branding, Communication and Design Agency, specialized in sensory branding

Trackbacks and pingbacks

  1. viagra price
    viagra price viagra price
  2. viagra pill
    viagra pill viagra pill
  3. generic cialis online
    generic cialis online generic cialis online
  4. viagra online pharmacy
    viagra online pharmacy viagra online pharmacy
  5. viagra in action
    viagra in action viagra in action
  6. cialis vs levitra
    cialis vs levitra cialis vs levitra
  7. viagra cost
    viagra cost viagra cost
  8. viagra alternative
    viagra alternative viagra alternative
  9. real viagra
    real viagra real viagra
  10. online viagra
    online viagra online viagra
  11. online pharmacy viagra
    online pharmacy viagra online pharmacy viagra
  12. marley generic viagra
    marley generic viagra marley generic viagra
  13. herbal viagra
    herbal viagra herbal viagra
  14. generic viagra prices
    generic viagra prices generic viagra prices
  15. cost of viagra
    cost of viagra cost of viagra
  16. canadian viagra
    canadian viagra canadian viagra
  17. sildenafil side effects
    sildenafil side effects sildenafil side effects
  18. sildenafil dosage
    sildenafil dosage sildenafil dosage
  19. sildenafil citrate 20 mg
    sildenafil citrate 20 mg sildenafil citrate 20 mg
  20. where to buy cialis online safely
    where to buy cialis online safely where to buy cialis online safely
  21. where can i buy cialis over the counter at walmart
    where can i buy cialis over the counter at walmart where can i buy cialis over the counter at walmart
  22. sildenafil 20 mg tablet
    sildenafil 20 mg tablet sildenafil 20 mg tablet
  23. buy cialis online without script
    buy cialis online without script buy cialis online without script
  24. sildenafil 100mg tablets
    sildenafil 100mg tablets sildenafil 100mg tablets
  25. buy cialis canada online
    buy cialis canada online buy cialis canada online
  26. generic viagra sildenafil citrate
    generic viagra sildenafil citrate generic viagra sildenafil citrate
  27. best place to buy cialis online without script
    best place to buy cialis online without script best place to buy cialis online without script
  28. generic cialis pricing
    generic cialis pricing generic cialis pricing
  29. cialis prices walmart
    cialis prices walmart cialis prices walmart
  30. generic cialis tadalafil 20mg
    generic cialis tadalafil 20mg generic cialis tadalafil 20mg
  31. cialis prices 5mg
    cialis prices 5mg cialis prices 5mg
  32. cialis prices 20mg
    cialis prices 20mg cialis prices 20mg
  33. viagra without a doctor prescription from canada
    viagra without a doctor prescription from canada viagra without a doctor prescription from canada
  34. cialis prices 100mg
    cialis prices 100mg cialis prices 100mg
  35. viagra side effects
    viagra side effects viagra side effects
  36. cialis prices 10mg
    cialis prices 10mg cialis prices 10mg
  37. viagra sex
    viagra sex viagra sex
  38. cialis generic tadalafil india
    cialis generic tadalafil india cialis generic tadalafil india
  39. cialis generic tadalafil for sale
    cialis generic tadalafil for sale cialis generic tadalafil for sale
  40. cialis generic tadalafil walmart
    cialis generic tadalafil walmart cialis generic tadalafil walmart
  41. cialis generic tadalafil 60mg
    cialis generic tadalafil 60mg cialis generic tadalafil 60mg
  42. cialis generic tadalafil 10mg
    cialis generic tadalafil 10mg cialis generic tadalafil 10mg
  43. viagra online canada pharmacy
    viagra online canada pharmacy viagra online canada pharmacy
  44. cialis generic tadalafil
    cialis generic tadalafil cialis generic tadalafil
  45. cialis generic name
    cialis generic name cialis generic name
  46. viagra for sale
    viagra for sale viagra for sale
  47. viagra dosage recommendations
    viagra dosage recommendations viagra dosage recommendations
  48. sophia viagra
    sophia viagra sophia viagra
  49. sildenafil 20 mg tablet vs viagra
    sildenafil 20 mg tablet vs viagra sildenafil 20 mg tablet vs viagra
  50. pfizer generic viagra
    pfizer generic viagra pfizer generic viagra
  51. cialis over the counter at walmart
    cialis over the counter at walmart cialis over the counter at walmart
  52. generic viagra online pharmacy
    generic viagra online pharmacy generic viagra online pharmacy
  53. dutch women viagra
    dutch women viagra dutch women viagra
  54. 5mg cialis
    5mg cialis 5mg cialis
  55. discount cialis
    discount cialis discount cialis
  56. cialis on line
    cialis on line cialis on line
  57. cialis black
    cialis black cialis black
  58. tadalista vs cialis
    tadalista vs cialis tadalista vs cialis
  59. cost of cialis
    cost of cialis cost of cialis
  60. cialis medication
    cialis medication cialis medication
  61. cialis and alcohol
    cialis and alcohol cialis and alcohol
  62. otc cialis
    otc cialis otc cialis
  63. cialis without prescription
    cialis without prescription cialis without prescription
  64. cialis generic canada
    cialis generic canada cialis generic canada
  65. online cialis
    online cialis online cialis
  66. cialis wikipedia
    cialis wikipedia cialis wikipedia
  67. non prescription cialis
    non prescription cialis non prescription cialis
  68. cialis walmart
    cialis walmart cialis walmart
  69. cialis from canada
    cialis from canada cialis from canada
  70. cialis 5mg coupon
    cialis 5mg coupon cialis 5mg coupon
  71. no prescription cialis
    no prescription cialis no prescription cialis
  72. cialis 5mg
    cialis 5mg cialis 5mg
  73. natural cialis
    natural cialis natural cialis
  74. cialis soft
    cialis soft cialis soft
  75. cialis for women
    cialis for women cialis for women
  76. marley generics cialis
    marley generics cialis marley generics cialis
  77. cialis for sale
    cialis for sale cialis for sale
  78. liquid cialis
    liquid cialis liquid cialis
  79. cialis saving card
    cialis saving card cialis saving card
  80. cialis drug interactions
    cialis drug interactions cialis drug interactions
  81. cheap generic cialis
    cheap generic cialis cheap generic cialis
  82. cialis samples
    cialis samples cialis samples
  83. cialis dosage information
    cialis dosage information cialis dosage information
  84. cheap cialis generic
    cheap cialis generic cheap cialis generic
  85. generic for cialis
    generic for cialis generic for cialis
  86. cialis reviews
    cialis reviews cialis reviews
  87. cialis professional
    cialis professional cialis professional
  88. cialis daily
    cialis daily cialis daily
  89. canadian pharmacy cialis
    canadian pharmacy cialis canadian pharmacy cialis
  90. generic cialis reviews
    generic cialis reviews generic cialis reviews
  91. cialis price
    cialis price cialis price
  92. cialis coupons printable
    cialis coupons printable cialis coupons printable
  93. canadian cialis
    canadian cialis canadian cialis
  94. generic cialis canada
    generic cialis canada generic cialis canada
  95. buying cialis online
    buying cialis online buying cialis online
  96. cialis patent expiration
    cialis patent expiration cialis patent expiration
  97. free cialis samples
    free cialis samples free cialis samples
  98. cialis copay card
    cialis copay card cialis copay card
  99. free cialis coupon
    free cialis coupon free cialis coupon
  100. tadalafil without a doctor prescription
    tadalafil without a doctor prescription tadalafil without a doctor prescription
  101. generic cialis tadalafil uk
    generic cialis tadalafil uk generic cialis tadalafil uk
  102. what is levitra
    what is levitra what is levitra
  103. levitra vs cialis
    levitra vs cialis levitra vs cialis
  104. levitra side effects
    levitra side effects levitra side effects
  105. levitra recviews
    levitra recviews levitra recviews
  106. cialis pharmacy
    cialis pharmacy cialis pharmacy
  107. levitra prices
    levitra prices levitra prices
  108. cialis generic pharmacy
    cialis generic pharmacy cialis generic pharmacy
  109. what is augmentin
    what is augmentin what is augmentin
  110. cialis generic availability
    cialis generic availability cialis generic availability
  111. levitra online
    levitra online levitra online
  112. augmentin vs amoxicillin
    augmentin vs amoxicillin augmentin vs amoxicillin
  113. what is levaquin
    what is levaquin what is levaquin
  114. augmentin uses
    augmentin uses augmentin uses
  115. levaquin uses
    levaquin uses levaquin uses
  116. augmentin side effects
    augmentin side effects augmentin side effects
  117. augmentin for uti
    augmentin for uti augmentin for uti
  118. levaquin for uti
    levaquin for uti levaquin for uti
  119. augmentin dosage
    augmentin dosage augmentin dosage
  120. levaquin dosage
    levaquin dosage levaquin dosage
  121. generic levitra
    generic levitra generic levitra
  122. augmentin antibiotic
    augmentin antibiotic augmentin antibiotic
  123. levaquin antibiotic
    levaquin antibiotic levaquin antibiotic
  124. augmentin and alcohol
    augmentin and alcohol augmentin and alcohol
  125. buy levitra online
    buy levitra online buy levitra online
  126. cheap levitra
    cheap levitra cheap levitra
  127. levaquin 750 mg
    levaquin 750 mg levaquin 750 mg
  128. augmentin 875 mg
    augmentin 875 mg augmentin 875 mg
  129. buy levitra
    buy levitra buy levitra
  130. levaquin 500 mg
    levaquin 500 mg levaquin 500 mg
  131. augmentin 875
    augmentin 875 augmentin 875
  132. levaquin
    levaquin levaquin
  133. augmentin
    augmentin augmentin
  134. buy cialis generic tadalafil
    buy cialis generic tadalafil buy cialis generic tadalafil
  135. duloxetine 60 mg
    duloxetine 60 mg duloxetine 60 mg
  136. duloxetine side effectss
    duloxetine side effectss duloxetine side effectss
  137. duloxetine hcl
    duloxetine hcl duloxetine hcl
  138. vardenafil 20mg
    vardenafil 20mg vardenafil 20mg
  139. duloxetine 20 mg
    duloxetine 20 mg duloxetine 20 mg
  140. vardenafil 20 mg
    vardenafil 20 mg vardenafil 20 mg
  141. duloxetine
    duloxetine duloxetine
  142. vardenafil
    vardenafil vardenafil
  143. cymbalta withdrawal
    cymbalta withdrawal cymbalta withdrawal
  144. levitra vs viagra
    levitra vs viagra levitra vs viagra
  145. cymbalta side effects
    cymbalta side effects cymbalta side effects
  146. cymbalta reviews
    cymbalta reviews cymbalta reviews
  147. cialis side effects
    cialis side effects cialis side effects
  148. levitra dosage
    levitra dosage levitra dosage
  149. cymbalta medication
    cymbalta medication cymbalta medication
  150. levitra coupon
    levitra coupon levitra coupon
  151. cymbalta generic
    cymbalta generic cymbalta generic
  152. levitra 20 mg
    levitra 20 mg levitra 20 mg
  153. cymbalta for pain
    cymbalta for pain cymbalta for pain
  154. atorvastatin 10mg
    atorvastatin 10mg atorvastatin 10mg
  155. cialis online pharmacy
    cialis online pharmacy cialis online pharmacy
  156. cymbalta dosage
    cymbalta dosage cymbalta dosage
  157. atorvastatin 10 mg
    atorvastatin 10 mg atorvastatin 10 mg
  158. Buy cialis online
    buy cialis online http://cialisvi.com/ You definitely made your point!
  159. levitra generic
    levitra generic levitra generic
  160. cymbalta
    cymbalta cymbalta
  161. atorvastatin
    atorvastatin atorvastatin
  162. cialis free trial
    cialis free trial cialis free trial
  163. cialis cooupons
    cialis cooupons cialis cooupons
  164. cialis cost
    cialis cost cialis cost
  165. Viagra online
    Viagra 20 mg http://avxirag.strikingly.com/ Whoa all kinds of fantastic tips!
  166. canadian prescription drugstore
    pharmacy canada http://xn----7sbaaihi7aauthh0bes4a5e.xn--p1ai/component/k2/itemlist/user/54208 Truly many of awesome info.
  167. planters facetious prednisone
    planters facetious prednisone planters facetious prednisone
  168. escitalopram 20 mg cost
    escitalopram 20 mg cost escitalopram 20 mg cost
  169. is baclofen a muscle relaxer
    is baclofen a muscle relaxer is baclofen a muscle relaxer
  170. amitriptyline microdermabrasion
    amitriptyline microdermabrasion amitriptyline microdermabrasion
  171. tadalafila
    tadalafila tadalafila
  172. cialis generika
    cialis generika cialis generika
  173. cialis generico
    cialis generico cialis generico
  174. viagra without doctor prescription usa
    viagra without doctor prescription usa viagra without doctor prescription usa
  175. viagra medicine online order
    viagra medicine online order viagra medicine online order
  176. viagra without a doctor prescription usa
    viagra without a doctor prescription usa viagra without a doctor prescription usa
  177. viagra without a doctor prescription
    viagra without a doctor prescription viagra without a doctor prescription
  178. viagra for women
    viagra for women viagra for women
  179. viagra for men
    viagra for men viagra for men
  180. female viagra pills
    female viagra pills female viagra pills
  181. over the counter viagra
    over the counter viagra over the counter viagra
  182. viagra on line
    viagra on line viagra on line
  183. natural viagra
    natural viagra natural viagra
  184. 100mg viagra without a doctor prescription
    100mg viagra without a doctor prescription 100mg viagra without a doctor prescription
  185. azithromycin 250 mg
    azithromycin 250 mg azithromycin 250 mg
  186. bactrim antibiotic
    bactrim antibiotic bactrim antibiotic
  187. cefdinir 300 mg
    cefdinir 300 mg cefdinir 300 mg
  188. levofloxacin 500 mg
    levofloxacin 500 mg levofloxacin 500 mg
  189. fluconazole 150 mg
    fluconazole 150 mg fluconazole 150 mg
  190. ciprofloxacin 500mg
    ciprofloxacin 500mg ciprofloxacin 500mg
  191. cephalexin 500mg
    cephalexin 500mg cephalexin 500mg
  192. ceftin antibiotic
    ceftin antibiotic ceftin antibiotic
  193. biaxin antibiotic
    biaxin antibiotic biaxin antibiotic
  194. bactrim ds
    bactrim ds bactrim ds
  195. prozac generic
    prozac generic prozac generic
  196. fluoxetine 20 mg
    fluoxetine 20 mg fluoxetine 20 mg
  197. sildenafil citrate pricing
    sildenafil citrate pricing sildenafil citrate pricing
  198. sildenafil citrate tablets
    sildenafil citrate tablets sildenafil citrate tablets
  199. cialis tadalafil
    cialis tadalafil cialis tadalafil
  200. buy cialis online
    buy cialis online buy cialis online
  201. sildenafil citrate 100mg
    sildenafil citrate 100mg sildenafil citrate 100mg
  202. sildenafil 100 mg
    sildenafil 100 mg sildenafil 100 mg
  203. sildenafil coupons
    sildenafil coupons sildenafil coupons
  204. sildenafil 50 mg
    sildenafil 50 mg sildenafil 50 mg
  205. viagra doctor prescription
    viagra doctor prescription viagra doctor prescription
  206. sildenafil generic
    sildenafil generic sildenafil generic
  207. buy sildenafil
    buy sildenafil buy sildenafil
  208. prednisone 20 mg
    prednisone 20 mg prednisone 20 mg
  209. sildenafil tablets
    sildenafil tablets sildenafil tablets
  210. female viagra
    female viagra female viagra
  211. generic cialis tadalafil
    generic cialis tadalafil generic cialis tadalafil
  212. generic cialis available
    generic cialis available generic cialis available
  213. generic cialis 20mg
    generic cialis 20mg generic cialis 20mg
  214. cialis 20mg generic
    cialis 20mg generic cialis 20mg generic
  215. buy cordarone
    buy cordarone buy cordarone
  216. chloromycetin
    chloromycetin chloromycetin
  217. buy ceftin online
    buy ceftin online buy ceftin online
  218. buy biaxin online
    buy biaxin online buy biaxin online
  219. buy chloromycetin
    buy chloromycetin buy chloromycetin
  220. buy ceftin
    buy ceftin buy ceftin
  221. buy biaxin
    buy biaxin buy biaxin
  222. sildenafil 100
    sildenafil 100 sildenafil 100
  223. sildenafil 20 mg
    sildenafil 20 mg sildenafil 20 mg
  224. viagra tablet
    viagra tablet viagra tablet
  225. buy viagra online
    buy viagra online buy viagra online
  226. generic viagra available
    generic viagra available generic viagra available
  227. cheap viagra
    cheap viagra cheap viagra
  228. viagra coupons
    viagra coupons viagra coupons
  229. generic viagra 100mg
    generic viagra 100mg generic viagra 100mg
  230. viagra generic
    viagra generic viagra generic
  231. viagra prices
    viagra prices viagra prices
  232. viagra online
    viagra online viagra online
  233. viagra 100mg
    viagra 100mg viagra 100mg
  234. viagra pills
    viagra pills viagra pills
  235. cialis canada
    cialis canada cialis canada
  236. cialis coupons
    cialis coupons cialis coupons
  237. cheap cialis
    cheap cialis cheap cialis
  238. cialis pills
    cialis pills cialis pills
  239. cialis 5 mg
    cialis 5 mg cialis 5 mg
  240. cialis 20 mg
    cialis 20 mg cialis 20 mg
  241. tadalafil generic
    tadalafil generic tadalafil generic
  242. medication without a doctors prescription
    canadadrugs http://elirrineck.strikingly.com/ Terrific advice. Appreciate it!
  243. tadalafil 20 mg
    tadalafil 20 mg tadalafil 20 mg
  244. cialis vs viagra
    cialis vs viagra cialis vs viagra
  245. cialis without a prescription
    top rated online canadian pharmacies http://feraneders.strikingly.com/ Position well considered!!
  246. viagra natural
    viagra natural viagra natural
  247. viagra without doctor prescription
    viagra without doctor prescription viagra without doctor prescription
  248. viagra connect
    viagra connect viagra connect
  249. generic viagra
    generic viagra generic viagra
  250. viagra vs cialis
    viagra vs cialis viagra vs cialis
  251. cialis tablets
    cialis tablets cialis tablets
  252. cialis prices
    cialis prices cialis prices
  253. cialis dosage
    cialis dosage cialis dosage
  254. tadalafil
    tadalafil tadalafil
  255. sildenafil
    sildenafil sildenafil
  256. viagra tablets
    viagra tablets viagra tablets
  257. tadalafil 20mg
    tadalafil 20mg tadalafil 20mg
  258. tadalafil 5mg
    tadalafil 5mg tadalafil 5mg
  259. cialis online
    cialis online cialis online
  260. generic cialis
    generic cialis generic cialis
  261. levitra
    levitra levitra
  262. cialis 20mg
    cialis 20mg cialis 20mg
  263. cialis coupon
    cialis coupon cialis coupon
  264. cialis generic
    cialis generic cialis generic
  265. sildenafil 100mg
    sildenafil 100mg sildenafil 100mg
  266. viagra
    viagra viagra
  267. cialis
    cialis cialis
  268. buy viagra
    buy viagra buy viagra
  269. sildenafil citrate
    sildenafil citrate sildenafil citrate
  270. buy cialis
    buy cialis buy cialis
  271. Buy cialis
    cialis generico http://cialisonli.com/ You actually mentioned that terrifically!
  272. Cialis prices
    cialis 20 mg http://cialisiv.com/ Reliable tips. Thank you.
  273. Cialis prices
    buy generic cialis http://cialisky.com/ Thanks a lot. Fantastic information.
  274. Cialis coupon
    viagra vs cialis http://cialisees.com/ You actually explained this effectively.
  275. Buy cialis online
    cialis great britain http://cialisonl.com/ Incredible a lot of great advice!
  276. Cialis online
    cheap cialis http://cialisbuys.com/ Cheers, Great stuff.
  277. Cialis canada
    cialis lowest price http://cialisvus.com/ Fine information. Many thanks.
  278. Viagra for sale
    Viagra vs viagra http://viagravonline.com/ Reliable forum posts. Thanks a lot.
  279. Cialis 20 mg
    Buy cialis http://cialisvonline.com/ Kudos! Plenty of tips!
  280. Buy cialis online
    Cialis dosage http://kawanboni.com/ Very good advice. Regards.
  281. Viagra kaufen
    Online viagra http://rldta.com/ Wow tons of terrific info!
  282. Cialis for sale
    Cialis online http://cialisyoues.com/ Nicely put, Thanks.
  283. Viagra generic
    Viagra great britain http://viagravipsale.com/ Seriously plenty of excellent data!
  284. Cialis lowest price
    Cialis 5 mg funziona http://cialisvipsale.com/ Kudos! I appreciate this!
  285. writeaessay
    write essay for me http://dekrtyuijg.com/ Nicely put. Thanks.

Leave a Reply