Re/Branding

Rebranding Process, Brand Audit, Brand Strategy, Brand Positioning, Corporate Identity, Product Packaging, Brand Guidelines, Brand Communications,  Brand Storytelling, Digital Brand Experience, Social Media, Personal Branding, Brand Engagement Workshops

The need for rebranding appears in essential moments of the brands’ adventure.
Since its creation and until reaching its full potential, a brand is like an explorer in search of unknown lands and fascinating alike, covering a path strewn with obstacles, but also rewarding, a sort of a discovery trip.
Brands hit the road with a visual identity of the company or product (packaging) with creative messages, with a fresh and optimistic look, at the end of the day the brand will meet a lot of people and it is very helpful and pleasant to have a sharp image in the eyes and minds of customers and partners.

What is the process of rebranding?
The rebranding is applied for companies and / or products (packaging), depending on the needs and expectations of your business.
Rebranding a company comprises five basic steps:
• BRAND AUDIT (business, customers, competition)
• BRAND POSITIONING (Attributes functional, rational and emotional benefits)
• VISUAL AND VERBAL IDENTITY (Naming, Logo, Slogan)
• CREATIVE COMMUNICATION PLATFORM (Brand Guidelines/ Brand Manual)
• BRAND COMMUNICATIONS (Brand Storytelling, Social Media, Personal Branding, Internal & External Brand Engagement, Communication Campaigns)